Building software for the activity industry is hard. Selling it is harder. Most ISV founders are great at product and engineering — and stretched thin everywhere else. Hiring a sales team takes capital and time most software companies don't have early on.
ActivityPay's Software Reseller Program solves this. It gives ISVs access to a trained team of activity-industry sales reps who book qualified demos, run outreach campaigns tailored to the platform's ideal customer, and provide co-branded pitch materials and sales enablement.
The program is structured as a true partnership, not a referral channel. ActivityPay reps understand the activity vertical, can speak to operator pain points, and convert demos into adopting merchants. ISVs get transparent reporting and clear ROI on every campaign. The program is one of the strongest differentiators ActivityPay offers — most payment processors don't offer anything like this, and ISVs working with Stripe, Square, FareHarbor Payments, or Peek Pay are typically left to figure out merchant acquisition on their own.
Why Choose ActivityPay for Software Reseller Program?
✓Demo-ready sales reps trained on the activity industry — at no cost to the ISV's payroll
✓Outreach tailored to the software platform's ideal customer profile
✓Co-branded pitch materials, sales enablement, and demo booking support
✓Transparent reporting and clear ROI on every campaign
✓Structured as a partnership, not a referral channel — ActivityPay grows when partners grow
Common Questions About Software Reseller Program
What is the Software Reseller Program?+
The Software Reseller Program is ActivityPay's sales-as-a-service offering for activity-industry ISVs. ISVs get access to trained activity-industry sales reps who book qualified demos, run outreach campaigns, and provide co-branded sales enablement — at no cost to the ISV's payroll.
How is this different from a typical referral program?+
Most payment processors offer referral programs where the ISV is one more lead source. ActivityPay's Software Reseller Program is structured as a partnership where ActivityPay actively books demos, runs campaigns, and helps drive adoption. It is sales-as-a-service, not a referral kickback.
Do I have to use ActivityPay as my payment processor to participate?+
Talk to ActivityPay about the specific terms — typically the program is paired with embedded ActivityPay payments on the partner platform, but the right structure depends on the ISV's product, customer base, and integration model.